The case for static site architecture: performance, security, cost, and operational simplicity. These posts document building a static site that competes with platform-hosted alternatives.
Hugo generates tag pages automatically. Google ignores them. Here's how I turned thin taxonomy pages into topic hubs, fixed internal linking across a blog series, and learned what actually moves the needle for a small site's SEO.
Building a custom Hugo theme from scratch, wrangling Wrangler, and discovering that the finished automation always looks trivial but the knowledge baked into it never is.
A 30-year technologist who's never done SEO uses Claude to learn the basics and optimize a Hugo static site. The control stack, bot taxonomy, structured data, and why AI citation is free lead generation.
Technology selection, cost analysis, and bootstrapping a Hugo site with Claude Code. The napkin math, the theme trap, and why mentoring your AI assistant matters more than prompting it.
