Full-stack web development from architecture decisions to deployment. Covers static site generation, theme builds, contact forms, SEO implementation, and the tools that hold it all together.
Hugo generates tag pages automatically. Google ignores them. Here's how I turned thin taxonomy pages into topic hubs, fixed internal linking across a blog series, and learned what actually moves the needle for a small site's SEO.
Building a custom Hugo theme from scratch, wrangling Wrangler, and discovering that the finished automation always looks trivial but the knowledge baked into it never is.
A 30-year technologist who's never done SEO uses Claude to learn the basics and optimize a Hugo static site. The control stack, bot taxonomy, structured data, and why AI citation is free lead generation.
Technology selection, cost analysis, and bootstrapping a Hugo site with Claude Code. The napkin math, the theme trap, and why mentoring your AI assistant matters more than prompting it.
I build interesting things constantly and share almost none of it. This series is about fixing that by replacing a $384/year platform with a zero-cost stack I actually control.
